London-Based Designer Beata Heuman on Fearlessly Throwing Out Design Rules, Why British and Scandi Design Play Well Together, and How to Make Every Room Sing

Design Time

Swedish-born and London-based designer Beata Heuman believes interiors should really sing. They should tell your personal story and be a reflection of the lives lived within a space and of the places and personalities that have inspired the journey to get you there. Beata is a rising star in the British design world—known for her bright and fearless interiors but also as a smart and open-minded product designer. Her Shoppa web shop sells everything from her fantastical and wildly patterned fabrics to smart lighting and bespoke furniture. Her designs strike this cool balance of effortlessly Scandinavian and distinctly British—which means they are cozy, whimsical, inviting, and timeless. In the foreword to her new book, Every Room Should Sing (Rizzoli), Beata writes, “It is easy to become preoccupied with trying to copy a perfect look. But the truth is that if you try to completely imitate another person’s style, you will always fall slightly short.” Learn more as we explore the dynamic spaces she creates that are a reflection of her go-for-it attitude. They rest not on expensive items or hard-and-fast design rules, but instead value passion, humor, fearlessness, and comfort. Bright, happy colors, new ways to frame and hang art—unexpected details intended to bring you joy.

Learn more about your ad choices. Visit megaphone.fm/adchoices