#37 | Ana Sofia Gonzalez | Driving mixed reality experiences

Designdrives

“We live in a 3D world, but as children we were taught to think in 2D.” - Ana on the importance of re-learning to think and shape in 3D.

In episode #37 we talk with Ana Sofía González, Senior Designer at Microsoft on designing future mixed reality experiences in the B2B space.💡

We chat with Ana about what excites her about Mixed Reality and the applications of it. MR brings together real world and digital elements, allowing us to interact with and manipulate both physical and virtual items and environments.

Ana believes that Mixed Reality can empower people in their professions and activating that power for them can simplify so many processes 🛠

In the podcast Ana shares about her design process when designing mixed reality experiences with low fidelity paper prototypes and quick explorations - but also highlights the importance of user research. Understanding the user interaction in the B2B space and problems is key to come up with mixed reality experience that make a difference.

We also touch on how to designing interaction modalities for mixed reality is very different to designing for VR or touch experiences.

Thanks to Ana for the great time and IXDA and Interaction 20 for the support.

About Interaction 20:

Interaction 20 is the annual Interaction Design conference organized by IxDA - the largest community dedicated to interaction design - and in 2020 hosted by the IxDA Milan & Turin local group. Interaction Week 2020 brought together the brightest minds in design, as well as science, philosophy, psychology and business.

Interaction 2021 will happen fully online. You can get more details here: https://interaction21.ixda.org