#44 | Marc Abraham | Driving products by balancing tensions.

Designdrives

“Tension doesn’t have to be a bad thing… Tension can actually be healthy…” — Mark Abraham

In episode 44 I chat with Marc Abraham about innovating in product strategy and product development by balancing different tensions and how they could even create a better outcome in the end.

Marc is Head of Product for Engagement at ASOS in London and Cu-Curator of Mind The Product, where he is working with organisers of ProductTank events in over 25 countries to ensure we deliver the highest quality events for our global community of product people.

He also wrote a book called “Managing Product = Managing Tension”. In the episode he shares his product management process, the role of design for product success, best practises in the collaboration of Product Managers & Designers and how the tension in a team and different stakeholders can drive innovation and product success - when managed well.

Enjoy the episode!