#009 – School of Hard Knock Knocks

Destroy Digital

Nanna. Nanna who? Nanna your business. Actually, it’s Morry Morgan and Ben Horowitz’ business. And we have to say, they’re killing it. In spades. In the process, they’ve built a strong and engaged online and offline community.

Since March 2016, School of Hard Knock Knocks has been teaching budding comedians and bucket-listers the fine art of the delivery. It isn’t always that we get to see and learn something working well end-to-end and this was one such opportunity. After speaking to Morry at length, Chris was able to come back with a treasure chest of knowledge and an insight into the method that is a finely honed methodology.

Succinct and Brief

Comedy techniques can be a powerful tool in focusing concepts and creating verbal shortcuts. This applies greatly to training scenarios and is even more effective when there are language and cultural obstacles to overcome. Morry’s experience as a corporate trainer in China sowed the seeds to the social marketing and business model they now use to such great effect.

“Love the podcasts. The lads apply real-world ideas to problems, which are practical.” Morry Morgan, School of Hard Knock Knocks

Online and offline community building

The magic is how they tie it all together via social, search and good old-fashioned offline marketing. Online to Offline (O2O) methodology is practised by many businesses, the trick is maintaining continuity in the messaging and being able to track where your conversions come from.

As a result, School of Hard Knock Knocks has shone a light on the future of social media and content marketing. Their entire operation engenders the building of a robust And supportive community. The cornerstones of which are a low-cost, bricks and mortar presence and social media content generation.

Search and Social

Every venue used to conduct their comedy workshops is listed on Google as a school venue. This helps lift their search visibility and also helps the venues out with theirs.

Every workshop culminates in a performance at their said venues. Some of the budding comedians are on stage, in public for the first time and these performances are videoed to be posted on social media for sharing and tagging.

Performances are usually attended by friends and families. Everyone is there to have a good time and support their budding comedian and it usually goes down well.

Genius.

Knock knock…

Check out their website here.

Here’s a link to an episode of the podcast that talks about getting the right content for the right channel.

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