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Engagious Podcast: NEXT 2019 Conference Preview, Dr. Eric Solomon
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Here on the Engagious Podcast, we do our very best to talk with the most experienced and qualified people in the fields of effective messaging, audience engagement, and storytelling. In this episode, Dr. Eric Solomon checks those boxes many times over. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO’ services from C-suite marketers.
This episode is in partnership with the Insights Association, bringing you the NEXT conference in Chicago on June 13-14, 2019. There, Dr. Solomon will be a keynote speaker bringing his incredible wealth of experience.
In this conversation, we discuss:
@4:43 How the CMO-in-residence concept was born and the value it offers
@6:39 Machine learning’s (AI, AR, VR) role in how people consume, create, and distribute content.
@11:55 What is “Hypertelling” and how does it take brand building and storytelling to a new level?
@14:36 How social media platforms can effectively be used in B2B marketing
@20:15 What is Dr. Solomon’s key takeaway for B2B marketers?
If you liked this episode, I also recommend that you check out my conversation with Gary Vaynerchuk (GaryVee) where we further discuss content and social media marketing in the B2B space, plus a lot more.
If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.
Until next time, #BeEngagious
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