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Cut the BS: How to Use Authenticity to Build Trust - Donna Mostrom, Damn Smart Marketing, LLC

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Manage episode 348240945 series 3380943
Content provided by DigiMarCon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DigiMarCon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We’ve all interacted with brands that feel like robots; brands that didn’t have any sense of humanity behind them. People can tell the difference between them and brands that feel real. And they can spot that difference quickly. You have to nail authenticity right out of the gate in today’s competitive market if you want to make a real, human connection with customers. That should be your number one priority. In this session, you’ll learn how to let your brand’s authenticity shine through. We’ll look at real-world examples, so you learn to quickly assess what is and what isn’t authentic, and we’ll teach you how to craft the former, not the latter. You’ll walk away with a full understanding of the critical role authenticity plays in the digital experiences you create, and how to use a simple authenticity audit to make sure your brand is genuine in each-and-every customer interaction.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

  continue reading

716 episodes

Artwork
iconShare
 
Manage episode 348240945 series 3380943
Content provided by DigiMarCon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DigiMarCon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We’ve all interacted with brands that feel like robots; brands that didn’t have any sense of humanity behind them. People can tell the difference between them and brands that feel real. And they can spot that difference quickly. You have to nail authenticity right out of the gate in today’s competitive market if you want to make a real, human connection with customers. That should be your number one priority. In this session, you’ll learn how to let your brand’s authenticity shine through. We’ll look at real-world examples, so you learn to quickly assess what is and what isn’t authentic, and we’ll teach you how to craft the former, not the latter. You’ll walk away with a full understanding of the critical role authenticity plays in the digital experiences you create, and how to use a simple authenticity audit to make sure your brand is genuine in each-and-every customer interaction.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

  continue reading

716 episodes

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