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How to Re-Think Email Marketing to Create Better Results - Dennis Shiao, Attention Retention LLC

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Manage episode 396080175 series 3380943
Content provided by DigiMarCon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DigiMarCon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

| Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel.
The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive.
What if you could re-think how B2B email marketing is done?
How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now.
So focus less on selling product and more on building trust.

  continue reading

716 episodes

Artwork
iconShare
 
Manage episode 396080175 series 3380943
Content provided by DigiMarCon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DigiMarCon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

| Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel.
The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive.
What if you could re-think how B2B email marketing is done?
How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now.
So focus less on selling product and more on building trust.

  continue reading

716 episodes

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