The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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Content provided by Rosemary O'Shaughnessy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosemary O'Shaughnessy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Digital Content and Expert Advice for Coaches and Freelancers
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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How to write copy that converts with Judith Rafferty copywriter in B2B, hospitality and events.
Manage episode 313234068 series 3263121
Content provided by Rosemary O'Shaughnessy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosemary O'Shaughnessy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In my Podcast this week I spoke with Judith Rafferty who is a copywriter who specialises in copywriting that converts. That’s important folks!.
During the conversation, we chatted about how Judith works for professionals such as solicitors and accountants.
- Then we got into discussing how to create copy
- Copy that is customer-focused and stands out
- How to write copy that is engaging and inviting
- How to structure content that is easy to read and understand
- The importance of understanding the needs of the audience.
When we read most of us are asking the question of what's in it for me
- Does the copy answer my problem or challenge
- Make your copy engaging and sell a result and outcome.
Judith’s final thoughts
- Make your copy compassionate and people-focused
- Remember people want authenticity
- What are your brand values
- Stay visible
- Give value
- Adapt your content
Judith Rafferty - linkedin.com/in/judith-rafferty
Website
Many thanks for listening to this Podcast Rosemary O'Shaughnessy
Contact me for a FREE 20 minute 1 to 1 Zoom call to learn how I can help you with
- WordPress Website Design
- Zoom training, workshops
- Digital Content Creation
Rosemary O'Shaughnessy
66 episodes
How to write copy that converts with Judith Rafferty copywriter in B2B, hospitality and events.
Digital Content and Expert Advice for Coaches and Freelancers
Share
Manage episode 313234068 series 3263121
Content provided by Rosemary O'Shaughnessy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosemary O'Shaughnessy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In my Podcast this week I spoke with Judith Rafferty who is a copywriter who specialises in copywriting that converts. That’s important folks!.
During the conversation, we chatted about how Judith works for professionals such as solicitors and accountants.
- Then we got into discussing how to create copy
- Copy that is customer-focused and stands out
- How to write copy that is engaging and inviting
- How to structure content that is easy to read and understand
- The importance of understanding the needs of the audience.
When we read most of us are asking the question of what's in it for me
- Does the copy answer my problem or challenge
- Make your copy engaging and sell a result and outcome.
Judith’s final thoughts
- Make your copy compassionate and people-focused
- Remember people want authenticity
- What are your brand values
- Stay visible
- Give value
- Adapt your content
Judith Rafferty - linkedin.com/in/judith-rafferty
Website
Many thanks for listening to this Podcast Rosemary O'Shaughnessy
Contact me for a FREE 20 minute 1 to 1 Zoom call to learn how I can help you with
- WordPress Website Design
- Zoom training, workshops
- Digital Content Creation
Rosemary O'Shaughnessy
66 episodes
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Similar to Digital Content and Expert Advice for Coaches and Freelancers
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
