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Digital Marketing 101: What is Digital Marketing?

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Manage episode 173206788 series 1365722
Content provided by Sheyaf Hashim, Ubrik Media, and Dropkick Copy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sheyaf Hashim, Ubrik Media, and Dropkick Copy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In our 2nd episode, we introduce you to the fundamentals of digital marketing.

Topics covered:

  • What is digital marketing?
  • Problems facing digital marketers in Dubai
  • Offline and online components of digital marketing
  • The currency of digital marketing is attention
  • Digital marketing contextualized: the marcomm framework
  • The marketing mix
  • Consumer psychology and digital marketing
  • The importance of setting KPIs
  • Our focus: online marketing
  • Resources to understand digital marketing

Complete show notes are available on our website - What is Digital Marketing?

Please subscribe and leave us a rating and review on iTunes.

How to leave an iTunes rating and review.

  continue reading

19 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on September 01, 2024 21:11 (2M ago). Last successful fetch was on February 26, 2024 21:34 (9M ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 173206788 series 1365722
Content provided by Sheyaf Hashim, Ubrik Media, and Dropkick Copy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sheyaf Hashim, Ubrik Media, and Dropkick Copy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In our 2nd episode, we introduce you to the fundamentals of digital marketing.

Topics covered:

  • What is digital marketing?
  • Problems facing digital marketers in Dubai
  • Offline and online components of digital marketing
  • The currency of digital marketing is attention
  • Digital marketing contextualized: the marcomm framework
  • The marketing mix
  • Consumer psychology and digital marketing
  • The importance of setting KPIs
  • Our focus: online marketing
  • Resources to understand digital marketing

Complete show notes are available on our website - What is Digital Marketing?

Please subscribe and leave us a rating and review on iTunes.

How to leave an iTunes rating and review.

  continue reading

19 episodes

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