Every Marketer Should be Focusing on These Three Things

Digital Horizons

Ready to elevate your digital marketing game with the latest in AI technology? Join us as we welcome Brian Hastings as our new co-host on the Digital Horizons podcast! Together, we unpack 20 years of experience to dissect the top three priorities for marketers today, starting with the dynamic integration of AI tools. We delve into the benefits and challenges of platforms like ChatGPT and Claude, offering you a roadmap to navigate the sea of AI-branded tools flooding the market.
Attribution is more complex than ever, and we tackle this head-on by examining different models to help you understand the true impact of your marketing efforts. Using engaging analogies, we break down the intricacies of consumer behavior across multiple platforms and the challenges in attributing sales to specific touchpoints. We also discuss cutting-edge content creation strategies, emphasizing the need for engaging and on-brand content that cuts through the noise. To cap it all off, we encourage gradual progress in marketing innovation, highlighting the importance of experimentation and continuous improvement. Tune in for actionable tips and insights to keep you ahead in the ever-evolving digital landscape!

Chapters

1. Navigating AI Tools in Digital Marketing (00:00:00)

2. Embracing AI Tools in Marketing Strategies (00:05:58)

3. Exploring Attribution Models in Marketing (00:14:27)

4. Content Creation Strategies in Marketing (00:19:15)

5. Gradual Progress in Marketing Innovation (00:28:24)