What's The Best Online Channel To Advertise Your Business?

Digital Horizons

Unlock the secrets to selecting the perfect digital marketing platforms for your brand with WHD Partnerships Director Lana Hill and me, James Walker. Together, we dissect the nuances of online advertising, focusing on the unique challenges and opportunities presented by Google Ads. We delve into how search volume, competition intensity, and search intent can influence the success of your campaigns and highlight the often-overlooked necessity for businesses to be ready to convert leads into long-lasting customer relationships. Our conversation offers a fresh perspective on cost estimations and the critical evaluation of conversion rates, ensuring that your investment in digital advertising translates into real growth for your business.
Dive into the realm of YouTube and display remarketing as we scrutinize the potential for these platforms to enhance brand awareness and retention. With a touch of humour, we discuss the absurdity of QR codes in less-than-ideal places while also stressing the importance of precision targeting and quality video content. If you're looking to crack the code of successful Facebook ads, you won't want to miss our insights on the pre-qualifiers that can make or break your campaign. Lana and I pull back the curtain on what it takes to generate leads on social media with strategies tailored to capture and convert the attention of your desired audience.
Lastly, join us as we navigate the strategic use of organic social media and LinkedIn in building meaningful business relationships. Discover how platforms like TikTok and Pinterest can transform your brand presence with visual search engine capabilities. I'll share firsthand the impact of consistent fresh content and the role of SEO in these platforms to elevate your brand's visibility. Whether you're looking to tap into the underutilized potential of Pinterest or refine your LinkedIn strategy, this episode is your guide to making an indelible mark in the digital space.

The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

Chapters

1. What's The Best Online Channel To Advertise Your Business? (00:00:00)

2. Digital Marketing Platform Selection and Strategy (00:00:02)

3. Maximizing YouTube and Display Remarketing (00:09:00)

4. Maximizing Lead Generation on Social Media (00:12:55)

5. Organic Social Media and LinkedIn Strategy (00:23:52)

6. Utilizing Tiktok and Pinterest for Business (00:30:00)