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The Essential Skills You Need To Become an Effective Digital Marketing Leader - Kevin Indig

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Manage episode 298601354 series 2563405
Content provided by David Bain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Bain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I remember back in 2008 when I started working full-time in a digital marketing role.

It was a techie role that liaised with techies - it wasn’t real marketing - it was playing online. At least that’s what many traditional marketers thought at the time.

Fast forward 13 years and in many arenas, digital has overtaken traditional.

And that’s meant that the size of digital marketing teams has grown exponentially... Which in turn draws our attention to digital marketing leadership - what are the skills you need to be an effective digital marketing leader?

That’s precisely what I’m going to be discussing with my guest on Digital Marketing Radio episode 255.

He’s a former VP of SEO and Content at G2 - and a current Director of SEO at Shopify - welcome to DMR - Kevin Indig.

  continue reading

256 episodes

Artwork
iconShare
 
Manage episode 298601354 series 2563405
Content provided by David Bain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Bain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I remember back in 2008 when I started working full-time in a digital marketing role.

It was a techie role that liaised with techies - it wasn’t real marketing - it was playing online. At least that’s what many traditional marketers thought at the time.

Fast forward 13 years and in many arenas, digital has overtaken traditional.

And that’s meant that the size of digital marketing teams has grown exponentially... Which in turn draws our attention to digital marketing leadership - what are the skills you need to be an effective digital marketing leader?

That’s precisely what I’m going to be discussing with my guest on Digital Marketing Radio episode 255.

He’s a former VP of SEO and Content at G2 - and a current Director of SEO at Shopify - welcome to DMR - Kevin Indig.

  continue reading

256 episodes

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