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Facebook Marketing Today – DENNIS YU | DMR #116
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Today I’m joined by an internationally recognized expert in Facebook marketing. Someone who’s an author at InsideFacebook and also been featured in the Wall Street Journal. He’s the co-founder and CTO at Blitz Metrics – welcome to DMR, Dennis Yu!
On this episode of Digital Marketing Radio we discuss Facebook marketing today, with topics including:
How much has the Facebook marketing opportunity changed in the past 12 months or so?
Are there certain business sectors that do best when it comes to Facebook marketing – or can Facebook marketing really work for any business?
What are some of the mistakes that you see businesses making with marketing on Facebook at the moment, and how can these mistakes be rectified?
What’s some of the best practice to squeeze maximum business results out of Facebook?
Is it important to build a personal brand on Facebook or can just focusing on Facebook as a business brand work?
Should your business personality be more light-hearted on Facebook that on other social sites like LinkedIn?
Is the big opportunity with remarketing or more conventional pay per click advertising?
What’s some of the best practice with remarketing?
Do you advise using Facebook’s native advertising platform for managing a remarketing campaign or is it better to use a service like AdRoll or Perfect Audience?
[Tweet ""Learn through the mistakes that we've made with other people's money." @dennisyu"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Boomerang [Email reminder system]
Ghostery [Chrome plugin]
Infusionsoft [Communication sequencing]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
AdEspresso [Facebook advertising management]
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
I'm the Check-List King. I want you to follow these check lists and go through them and give me feedback. Go to BlitzMetrics.com/GTM and start there - and then you're going to learn about how to do Facebook advertising for a dollar a day. You're going to learn about the set-up checklist, you're going to learn about personal branding which is at BlitzMetrics.com/PBG. I want everyone to go through these checklists, and if you find something that really resonates with you, tweet at me (@dennisyu), or talk about it on LinkedIn - or email me (dennis [at] blitzmetrics.com). I want to see your success. I am here because I want to see everyone be successful based upon some obvious things that we have learned through making lots of mistakes with other people's money.
The post Facebook Marketing Today – DENNIS YU | DMR #116 appeared first on Digital Marketing Radio with David Bain.
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