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Exploring AI Innovations and Strategic Digital Shifts in Today's Marketing Landscape
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Welcome to Digital Marketing Today Podcast
In today's episode, join us as we delve into some of the latest and most exciting developments in digital marketing. Our expert panelists cover a broad range of topics—from transformative AI technologies to strategic educational initiatives—all aimed at keeping you at the forefront of the digital marketing landscape.
Today's Topics:
- Generative AI in Business: Elliott Knight from Microsoft Advertising unveils the power of Generative AI. Discover how Microsoft is incorporating it into beloved applications like Word and Excel with the new Copilot feature, significantly boosting operational efficiencies and user engagement. Elliott's insights include fascinating data showing a 265% increase in ad clicks year-over-year.
- Revolutionizing Web Strategy: Sarah Schoonmaker, Director of Web Strategy at Southeastern Louisiana University, discusses their major website overhaul designed to improve aesthetics, enhance SEO, and increase navigability. Important aspects like mobile optimization and ADA compliance also form key components of their strategy, aiming to amplify the site's accessibility and online visibility.
- Digital Marketing Education: Addressing the urgent skills gap in digital proficiency, Dr. Ashley Seitz Kramer from the University of Utah introduces their new digital marketing certification courses. These courses are specifically designed to equip workers across the U.S. with the essential digital know-how required in today's digital-first workplace.
- AI-Driven Analytics: Listen in as we explore the introduction of AI-driven insights in Google Analytics 4. This segment covers how the new updates will make data interpretation simpler through easy-to-understand interfaces and explanations, set within the framework of upcoming privacy regulations and the phasing out of third-party cookies.
Why Listen?
Each discussion in this episode provides valuable insights into the future of digital marketing. Whether you're interested in the technical aspects, such as AI integration and data analytics, or more strategic facets like website optimization and educational advancements, this episode offers thought-projecting content designed to enhance your digital marketing endeavors.
Dive into this engaging episode of Digital Marketing Today and get up to speed with the innovative transformations shaping the digital marketing world. Don't miss it!
Links:
Why the organisations that embrace Generative AI will ‘pull ahead’ of the competition
SLU launches new website
University of Utah is helping close the skills gap
Google Adds AI Insights to Google Analytics
Google Adds AI Insights To Google Analytics
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