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Revolutionizing Engagement: AI, Audio Ads, and In-Scene Innovations in Marketing
Manage episode 434452029 series 3517916
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Welcome to "Digital Marketing Today"
In our latest episode, we dive into the latest news and innovations in digital marketing, exploring how new technologies and strategic partnerships are reshaping the relationship between brands and consumers.
Highlights from This Episode:
- Generative AI in Influencer Marketing: Discover how AI is revolutionizing influencer collaborations, from content creation to influencer identification, and introducing the game-changing concept of AI influencers. We discuss both the technological advancements and the ethical considerations that come with such innovations.
- Programmatic Audio Ads with Vibenomics and Yahoo DSP: Learn about the cutting-edge application of programmatic audio ads in physical retail settings, enhancing in-store experiences by bridging digital precision with real-world interactions.
- In-Scene Advertising Innovations: Get insights into the collaboration between Ryff and EXTREME, how they are integrating brands seamlessly into video content, particularly in adventure and action sports, without disrupting artistic and viewer experiences.
Join us as we delve into these topics and much more, providing you with the knowledge to stay ahead in the dynamic world of digital marketing. Don't miss out on learning about the cutting-edge strategies that are setting new benchmarks in digital interactions and effectiveness.
Links:
Revolutionizing Influencer Marketing With Generative AI: Strategies, Implications And The Future
Vibenomics and Yahoo DSP Unite to Amplify Programmatic Retail Media
RYFF AND EXTREME INTERNATIONAL JOIN FORCES TO OFFER IN-SCENE ADVERTISING OPPORTUNITIES IN LEADING ACTION SPORTS CONTENT
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