Revolutionizing Engagement: AI, Big Data, and New Frontiers in Digital Marketing

Digital Marketing Today

Welcome to Digital Marketing Today

In our latest podcast episode, we explore some of the most exciting updates and innovations in the digital marketing arena. Here's what we cover:

• Tenovos: A trailblazer in Intelligent Digital Asset Management, Tenovos has been acknowledged by the IDC MarketScape as a sector leader. The platform's integration of data, AI, and a composable framework significantly boosts the efficiency of content performance measurement, streamlining the process for marketing teams to deliver impactful results and demonstrate ROI. The recent launch of Tenovos Connect alongside its enhanced AWS competences highlights its strong capability in managing and integrating digital assets, enabling scalable, personalized content creation.
• Pwby PwC Industry Report: According to this report, advertising revenues are expected to double by 2028. This growth is driven by a shift towards ad-based revenue models in streaming services and a 9.5% CAGR in internet advertising through 2028. The report underscores the need for a more data-centric approach in digital marketing, incorporating strategies like SEO, PPC, and display ads. It also delves into the profound impacts of Generative AI on content creation and customer engagement.
• Antsocaomi's CDP 365 on LINE OA: Specifically designed for the Thai market, this pioneering tool integrates CRM capabilities within LINE, which is used by 80% of Thailand's population. It enhances data collection through interactive methods such as games and surveys, enabling brands to create comprehensive customer profiles, improve personalized marketing, and boost conversion rates. This tool also exemplifies broader trends in digital marketing that emphasize the integration of Big Data and AI to personalize and scale customer interactions.

These groundbreaking developments not only signify the ongoing evolution of the digital marketing field but also highlight the critical importance of implementing a data-centric, personalized approach to maintain competitiveness in this dynamic industry. Tune in to stay ahead with Digital Marketing Today!

Links:
Tenovos Named a Leader In 2024 IDC MarketScape for Intelligent Digital Asset Management
Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28
Antsomi Launches Antsomi CDP 365 on LINE OA in Thailand, Partnering with H+ Thailand for Local Support