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Revolutionizing Engagement: AI, VR, and New Strategies in Digital Marketing
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Welcome to This Week on Digital Marketing Today
In our latest episode, we delve deep into the groundbreaking advancements transforming the digital marketing landscape. Join us as we explore how these innovations are reshaping strategies and improving interactions between businesses and consumers.
Episode Highlights:
- Local Impact with LOCALACT Mobile: Discover how the new LOCALACT Mobile platform is revolutionizing local digital marketing by leveraging AI technology to offer real-time data analytics and on-the-fly strategy adjustments. This segment is a must-listen for local businesses and franchises aiming to boost their campaign effectiveness through enhanced responsiveness to market dynamics.
- Technological Frontiers: The discussion extends beyond AI, touching on the integration of Virtual Reality, 5G, and robotics in digital marketing. We delve into how these technologies are being used to forge deeper connections with consumers, with a spotlight on Mastercard's Artist Accelerator program.
- Snapchat’s ‘Three E's’ Model: Learn about Snapchat's innovative approach to digital marketing with its "Three E's" model—Execution, Experimentation, and Evaluation. This model emphasizes a privacy-first strategy while continually refining marketing techniques, a vital lesson for digital marketers in today’s privacy-focused era.
- Adapting to Changes in Privacy Laws: Gain insights from the discussions at News Corp Australia’s D_Coded 2024 event, which focused on the industry’s shift following the phasing out of third-party cookies. Explore how strategies like Shoppable ScrollX and robust data collaborations can help maintain consumer engagement amid tighter privacy regulations.
This episode of Digital Marketing Today not only highlights the dynamic nature of the industry but also emphasizes the constant need for innovation and adaptation. Whether you’re a seasoned marketer or just starting out, these insights will help you stay ahead of the curve in the ever-evolving world of digital marketing.
Tune in now to discover how these ongoing changes can impact your strategies and propel your marketing efforts to new heights!
Links:
LOCALACT Launches New Mobile App to Empower Customers and Maximize Local Marketing ROI
Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics
Snapchat Shares Notes on How to Improve Ad Campaign Performance
Pippa Leary: How D_Coded tackles ‘the two horsemen on the horizon’
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