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Revolutionizing Engagement: Pioneering Advertising Strategies Unveiled
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Content provided by Allison Harris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Harris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Digital Marketing Today
In today's episode, we delve deep into the latest strategic advancements in the digital marketing arena, focusing particularly on recent collaborations and innovations that are setting new benchmarks for effectiveness in advertising. Here's what we cover:
- Targeted Advertising with Thrive Market: Learn how Thrive Market's integration of Instacart's Carrot Ads is transforming the online grocery shopping experience. This partnership enables Thrive Market to deliver highly targeted ads to consumers, enhancing buyer satisfaction and improving campaign performance.
- Advances in CTV with LG Ad Solutions: We explore LG Ad Solutions' groundbreaking Innovation Labs, an initiative that harnesses data analytics to customize advertising on Connected TV (CTV). This move not only aligns content with viewer preferences but also offers a glimpse into the future of viewer-centric advertising.
- Personalized Interactivity through KERV and VIZIO: The collaboration between KERV and VIZIO is redefining viewer engagement in the CTV space. By integrating cutting-edge AI, they aim to make digital ads more interactive, potentially decreasing the path to purchase and revolutionizing consumer interactions.
This episode highlights the shift towards more personalized, interactive, and direct marketing strategies, aiming to significantly enhance how consumers interact with digital ads and, ultimately, their purchasing behavior. Join us as we uncover the potential impacts of these innovative digital marketing techniques.
Links:
Thrive Market Announces New Retail Media Network Powered By Instacart
LG Ad Solutions Launches Innovation Labs to Revolutionize CTV Advertising and User Experience
KERV Interactive Partners with VIZIO for Interactive CTV Ad Experiences
261 episodes
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Manage episode 439228239 series 3517916
Content provided by Allison Harris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Harris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Digital Marketing Today
In today's episode, we delve deep into the latest strategic advancements in the digital marketing arena, focusing particularly on recent collaborations and innovations that are setting new benchmarks for effectiveness in advertising. Here's what we cover:
- Targeted Advertising with Thrive Market: Learn how Thrive Market's integration of Instacart's Carrot Ads is transforming the online grocery shopping experience. This partnership enables Thrive Market to deliver highly targeted ads to consumers, enhancing buyer satisfaction and improving campaign performance.
- Advances in CTV with LG Ad Solutions: We explore LG Ad Solutions' groundbreaking Innovation Labs, an initiative that harnesses data analytics to customize advertising on Connected TV (CTV). This move not only aligns content with viewer preferences but also offers a glimpse into the future of viewer-centric advertising.
- Personalized Interactivity through KERV and VIZIO: The collaboration between KERV and VIZIO is redefining viewer engagement in the CTV space. By integrating cutting-edge AI, they aim to make digital ads more interactive, potentially decreasing the path to purchase and revolutionizing consumer interactions.
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Thrive Market Announces New Retail Media Network Powered By Instacart
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KERV Interactive Partners with VIZIO for Interactive CTV Ad Experiences
261 episodes
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From the creators of Archive 81 comes The Deep Vault, a serialized audio drama set in an almost-post-apocalyptic United States. The story follows a group of longtime friends as they journey from the uninhabitable surface world into a mysterious underground bunker in search of safety and shelter. New episodes to be released every other Wednesday. Twitter: @thedeepvault Facebook: www.facebook.com/deepvault Website: www.deepvaultpodcast.com Email: deepvaultpodcast@gmail.com Patreon: patreon.com ...
…
continue reading
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continue reading
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