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Unlocking Growth: Personal Brands, Problem-Solving Content, and Marketing Innovations
Manage episode 412735411 series 3517916
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Welcome to Digital Marketing Today
In today's episode, Digital Marketing Today delves into the latest updates and innovative trends sweeping through the world of digital marketing. Expert guests from across the industry joined us to share their invaluable insights on effective techniques that are reshaping how we approach online visibility and branding.
Building a Strong Personal Brand
Discover the power of content sharing straight from Nicole Smartt Serres, whose strategies have led to staggering audience impressions. Learn how to craft content that not only presents your personal brand but also significantly boosts your digital presence.
Problem-Solving Content
Zain Jaffer and Kristin Marquet stress the importance of content that tackles problems and genuinely engages with your professional community. Listen to their tips for creating material that hits home with your target audience.
The Podcasts and EDMs Advantage
Syed Balkhi highlights the unique benefits of podcasts in maintaining listener engagement through thoughtful storytelling and special offers. Meanwhile, Vivian Acquah advocates for the compelling reach of EDMs to strengthen one's brand identity while expanding your audience.
Digital Marketing Academia
With social media skills in high demand, universities are taking note. We delve into the exciting new programs offered by institutions like the University of Minnesota and the University of St. Thomas, preparing the next generation of digital marketers.
Emerging Platforms and Techniques
Engage with Goldman Sachs' intriguing assessment of Reddit's burgeoning potential in digital advertising, reflecting the constantly shifting paradigms within digital media.
Innovations for SMB Growth
Explore PostcardMania's innovative step into video marketing and Connected TV ads, showcasing how cutting-edge advancements are democratising marketing opportunities for small and medium-sized businesses.
A World of Opportunities
Whether you’re a professional marketer, a business owner, or a digital marketing enthusiast, today’s episode affirms that the landscape of digital marketing is ever-evolving. From SEO to digital ads, the podcast unearths a treasure trove of techniques that can catapult visibility and growth.
Tune in to Digital Marketing Today for your dose of the latest trends and strategies in digital marketing, and stay ahead of the curve!
Links:
How to Build a Strong Personal Brand
Major in English, minor in social media? Colleges add more formal studies of online social networks
Goldman Sachs initiates Reddit stock at neutral with $40 price target
PostcardMania Adds Connected TV Advertising to Its Flagship Multichannel Marketing Product Everywhere Small Business
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