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Deceptive Marketing on Social Media

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Manage episode 256813874 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Some organizations have social media ads that tend to get people to visit their website, but have different messages on the website compared to the ad. Just Fab, Shoe Dazzle and Fabletics are few examples of such brands. Even though they have concise messaging now, the damage to brand trust has already been done. Not every organization is lucky to get away with misleading SM ads; Fenty faced a lawsuit for such an act. https://www.nytimes.com/2020/02/11/business/rihannas-savage-x-fenty-deceptive-marketing.html
  continue reading

81 episodes

Artwork
iconShare
 
Manage episode 256813874 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Some organizations have social media ads that tend to get people to visit their website, but have different messages on the website compared to the ad. Just Fab, Shoe Dazzle and Fabletics are few examples of such brands. Even though they have concise messaging now, the damage to brand trust has already been done. Not every organization is lucky to get away with misleading SM ads; Fenty faced a lawsuit for such an act. https://www.nytimes.com/2020/02/11/business/rihannas-savage-x-fenty-deceptive-marketing.html
  continue reading

81 episodes

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