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Align Internal and External Communications

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Manage episode 381492904 series 2517944
Content provided by Visix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Visix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix

Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues

In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t.

- Learn where internal and external communications should overlap

- Understand the benefits of communications alignment

- Hear why brand standards are just as crucial as consistent messaging

- Discover the three Ts (transparency, trust and training) and channel maps

- Get best practices you can start using today

See the full transcript HERE

Get more communications advice in our free guide Digital Signage Communications Planning

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 381492904 series 2517944
Content provided by Visix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Visix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix

Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues

In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t.

- Learn where internal and external communications should overlap

- Understand the benefits of communications alignment

- Hear why brand standards are just as crucial as consistent messaging

- Discover the three Ts (transparency, trust and training) and channel maps

- Get best practices you can start using today

See the full transcript HERE

Get more communications advice in our free guide Digital Signage Communications Planning

  continue reading

100 episodes

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