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Beyond the open rate: email marketing mastery with Sue Cho
Manage episode 410618921 series 2872662
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This week’s guest is Sue Cho, the Director of CRM at Outside Inc, the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces.Guided by her mantra “Think creatively, proceed analytically”, Sue has been doing retention, email and engagement marketing for 14 years, focusing on e-commerce and subscription services.People say Sue went from EDM to CRM, as she was an electronic dance music singer in the early 2000s....
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