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Wendy McEwan: Using customer experience to build a brand
Manage episode 301307467 series 2872662
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Our guest this week is Wendy McEwan, who is a strategic leader in business transformation through optimising the customer and employee experience. Her career in digital spans over 20 years in digital media, customer technology and marketing technologyIn this episode, we discuss the importance of using customer experience to build a brand, the propaganda based education that Google and Facebook are giving marketers and how the death of the cookie needs to be considered in your future strategie...
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