))
Mehrnaz Campbell in conversation with Florent Edouard, SVP - Global Head of Commercial Excellence, Grünenthal
Manage episode 384175108 series 3529345
Content provided by Mehrnaz Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mehrnaz Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics!
We related on so many topics and you can hear so many nuggets of golden information from him!
A few of Florent’s points:
- To create a culture of innovation organisations need to stop micromanaging their teams. They need to let them learn along the way and make mistakes!
- The pharmaceutical sales representative’s role should be the orchestrator of the omnichannel and customer experience.
- Representatives need to know the field and their products and not just the marketing message. As HCPs can just visit a website to read that.
Please enjoy the conversation!
19 episodes
Share
