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Why Foreign Brands Entering China Should Learn from this Indian Startup
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With the recent news of Amazon exiting China with their e-commerce business combined with the departure of Uber a few years ago, many observers' have questioned if a foreign tech company can be successful in China.
But then we heard about OYO, an Indian startup having recent success in China hosting thousands of rooms in what is in theory a very hard market to penetrate.
In this episode we are discussing OYO with reporter Huizhong Wu, trying to understand why they can be successful in China while so many western brands fail.
Topics covered in this episode of Digitally China:
- What is OYO?
- What's the difference between an Indian startup and a Western?
- What are the usual challenges of foreign brands entering China?
Hosts: Eva Xiao and Tom Xiong
Guests: Huizhong Wu
Producer: Jacob Lovén
Digitally China is a subjective but independent depiction of the tech scene in China. Audio clips used in the podcast have not been distorted nor taken out of context and are included for commentary and educational purposes and thus shall be considered “Fair Use”. Digitally China is powered by RADII (www.radiichina.com), an independent media platform exploring China from all angles.
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