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Episode 16: Varun Alagh, Mamaearth

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Content provided by Arjun Vaidya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arjun Vaidya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks to Varun Alagh – the man behind one of India’s most celebrated D2C brands - Mamaearth. Hear Varun’s journey as he moved from the corporate world of Coca Cola and Unilever into the uncertainty of building a brand from scratch. Hear about his adjustment as he moved from numbers to names when he set out to get his first few customers. Learn specifically about building a purpose driven brand for the long term and then hyper scaling it! While many have thought that 100 Cr was the upper limit for D2C brands, Mamaearth has shattered this benchmark in less than 4 years.

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34 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 26, 2024 22:16 (6M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 302189464 series 2925358
Content provided by Arjun Vaidya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arjun Vaidya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks to Varun Alagh – the man behind one of India’s most celebrated D2C brands - Mamaearth. Hear Varun’s journey as he moved from the corporate world of Coca Cola and Unilever into the uncertainty of building a brand from scratch. Hear about his adjustment as he moved from numbers to names when he set out to get his first few customers. Learn specifically about building a purpose driven brand for the long term and then hyper scaling it! While many have thought that 100 Cr was the upper limit for D2C brands, Mamaearth has shattered this benchmark in less than 4 years.

  continue reading

34 episodes

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