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Episode 8: Operational mastery in ecommerce: Inside the operational playbook with Ben Marks & Maier Bianchi
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Step into the bustling world of ecommerce operations with Rachel Tonner in this enlightening episode. Rachel hosts Ben Marks from Shopware AG and Maier Bianchi of Bemeir, both leading figures with vast experience in ecommerce.
Together, the trio navigates the intricate terrains of operational efficiency in an industry known for its rapid pace, and turbulent market challenges. They share intriguing stories that reveal how various personas—from the back office user and shopper, to the marketer and e-commerce director—navigate the challenges and triumphs of daily operations.
While technology and AI undoubtedly play a part, this episode hones in on the strategies, adaptations, and forward-thinking approaches that truly drive efficiency. Listen to how businesses, irrespective of their tech stack, can elevate their operational prowess, ensuring a seamless shopping experience for end users and smoother workflows internally. We also broach the topic of “AI Washing” and how to cut through the clutter when choosing technologies.
For anyone keen on understanding the nuts and bolts of operational efficiency in ecommerce, and how to achieve it, this episode promises to be an enlightening journey. Dive in!
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