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Smarter Real-Time E-Commerce Recommendations
Manage episode 285947431 series 2883917
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On this episode of the Disruption Everywhere Podcast we will be discussing how the smarter real-time e-commerce recommendations are improving the customer shopping experience. The current business models and recommendations engines today are one-sided conversations between the business and the customer. These recommendations are inaccurate, leading to customer frustration, businesses not maximizing on purchases and lost sales. Over 80% of millennials today expect a personalized shopping experience, but most never get it. That’s where Nicole Phillips of Qatch comes in to fill this void. Qatch brings the shopping experience to a whole new level through two-way conversations between the consumer and the business. So today, if you happen to land on a website, you click on an image and you really don’t like it, unfortunately these antiquated referral engines think you actually do like this item and flood you with similar products. Ultimately the consumer never executes a purchase. With the two-way conversation engine, the consumer provides real-time feedback on impressions, making the algorithms more intelligent, providing the consumer with more accurate impressions of products they would like and all while increasing the revenues of the business. With this approach everyone wins.
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