Episode 244: Grabbing Life by the Vine with Marian Leitner-Waldman, Founder and CEO of Archer Roose Wines; Boston, MA, USA

Disruptive CEO Nation

In this episode, we dive into the world of wine with Marian Leitner-Waldman, the founder and CEO of Archer Roose Wines. Join us as we explore the journey of building one of the fastest-growing and fun-loving wine companies in the U.S.

Self-proclaimed as a luxuriou-ish wine, canned to perfection, Archer Roose is female-founded and co-owned by Elizabeth Banks.

Marian provides insight into the evolving landscape of consumer preferences and behaviors and why we need this creative brand to bring joy to our lives from stadiums to movie theaters and from retail stores to having it shipped directly to your doorstep. Be a rebel and live by your own rules when it comes to your wine!

-Redefining Wine Consumption: Archer Roose Wines is a brand focused on providing consumers with a better wine experience through innovative packaging and a commitment to quality, transparency, and sustainability. The brand's mission is to eliminate the internal conflict often associated with opening a full bottle of wine by offering single-serve packages that maintain freshness and reduce waste.

-The Story Behind the Name: Archer Roose: Marian shares the creative inspiration behind the brand's name, which centers around a fun and quirky character named Archer Roose, representing adventure, boundary-pushing, and whimsy. The goal is to create a unique brand identity that stands out in a crowded market and resonates with consumers looking for authenticity and enjoyment in their wine experience.

-Navigating Consumer Trends in the Wine Industry: Despite initial expectations of a shift towards e-commerce post-COVID, consumer behaviors have largely reverted, emphasizing the importance of in-person experiences and word-of-mouth recommendations. Consumers seek authenticity, connection, and transparency, challenging traditional marketing narratives. Leveraging omnichannel distribution, Archer Roose focuses on reaching consumers in diverse settings, from bars and restaurants to music venues and airlines, reflecting a shift towards experiential consumption rather than product-centric marketing.

-Sustainably Produced Products: Archer Roose believes in low-intervention winemaking by partnering with wineries located within 20 miles of where the grapes are grown. They prefer vineyards that leverage solar energy and are a dry vineyard. They use no additives in the process and seek only to deliver the highest quality products.

Marian Leitner-Waldman is a wine lover and adventurer who is passionate about bringing you great wines at an affordable price. Marian is the founder and CEO of Archer Roose Wines, one of the fastest-growing wine companies in the U.S. She is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. Her emmy-award winning commercials, starring business partner Elizabeth Banks, have been lauded by the San Francisco Chronicle as the "most innovative wine marketing around." Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, Target, Hannaford and JetBlue.

Connect with Marian:

Website: https://archerroose.com/

LinkedIn: https://www.linkedin.com/in/marianleitner/

Instagram: @ArcherRooseWines

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

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