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How to Drive the Right Traffic and Leads with This Modern SEO Strategy (with Sam Dunning)
Manage episode 432834381 series 3529979
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In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B.
Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads.
In this episode, you'll learn:
- How to prioritize bottom-of-funnel keywords that align with customer buying intent
- How to drive qualified leads and sales with targeted content
- Why a targeted approach to SEO is more effective than broad, high-volume keyword strategies
- How updating existing content, improving design, and building links can enhance SEO rankings and visibility over time
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CONNECT
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SPONSOR
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