#7 How to Grow From $1M to $100M in 5 Years w/ Shelly Sun, CEO and Founder of Brightstar Group Holdings, Inc

Ditch Digger CEO with Gary Rabine

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“Praise publicly, coach privately” - Shelly Sun Shelly Sun is the CEO and Founder of BrightStar Group Holdings, Inc., the parent company of BrightStar Care® and BrightStar Senior Living & Memory Care. BrightStar Care® is a premium healthcare staffing company providing the full continuum of care, from homecare to supplemental staffing for corporate clients such as nursing homes and physicians. BrightStar Care is Ranked as the #1 Franchise in Investment Level by Forbes Shelly went "undercover" with BrightStar caregivers on CBS' "Undercover Boss" (featured April 17, 2011) They are also in the top 10 on the American Express Top 50 Fastest-Growing Women-Led Companies each year 2011-2015, and Shelly was named the 2009 IFA Entrepreneur of the Year. Shelly grew the BrightStar brand to over $300 million in system-wide sales in under 10 years since launching franchise early 2006 with OVER 300 locations throughout the U.S. Shelly also published her first book, Grow Smart, Risk Less, (http://growsmartriskless.com/) where she discusses her journey as an emerging franchisor through amazing growth, lessons learned and game-changing ideas. Shownotes: 3:30 How Shelly became an entrepreneur 10:30 How did you make the vision of what you wanted so clear? 13:44 Biggest differentiators 15:51 The value of incorporating processes 17:20 Where did you learn these entrepreneurial skills? 26:30 Important social skills to develop 29:55 How do you avoid getting a big ego after so much success? 38:55 When is the right time to start a new venture? 43:13 The importance of conflict 45:00 Shelly's 5 core values 45:52 Using core values to hire and fire 46:57 MENTION the book Traction 47:36 Most challenging core value to hold people accountable for 50:33 Where do you see Shelly Sun and Brightstar ten years from now? 54:43 MENTION Shelly's book grow smart risk less 58:00 When to hand off the reigns of your business? 1:00:09 What Shelly does outside of business 1:07:28 Quinton's Quick Takes