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#034 Shea Island Founders Talk Sales & Logistics of Beauty Products
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Jamie and Rachel, are the dream team and power couple behind Shea Island, a brand that specialises in natural shea butter and African Black Soap.
Key points you will learn
- An introduction to Jamie & Rachel.
- We hear the Shea Island elevator pitch, and learn more about where the idea came from.
- How to figure out who has the best strengths in a business partnership.
- Why “trial and error” can be a positive learning experience for your business.
- Why having a plan can help with your business goals.
- How do you deal with negativity and adversity from those closet to you.
- How Jamie found the confidence to leave work and dive into the business.
- How making cutbacks can help you make the transition into launching a new business.
- Why it’s important not to compare yourself to others.
- How useful can a show or exhibition be to your business.
- How to go about importing goods by air.
- We find out why freight forwarders are your best friends during the importing process.
- Why it’s important to get an EROI number if you are importing goods.
- How you can maximise the benefit of participating in a show or exhibition.
- How word of mouth has helped to grow Shea Island.
- Why you should not shy away from asking for help.
- Rachel & Jamie share where they get their inspiration from.
- Why it is important to budget.
- Why its important to have structure to your business.
- Why you don’t need that much money to launch a business.
- How to improve your sales technique
Links and resources mentioned
More from Shea Island
- sheaisland.com
- email: info@sheaisland.com
- Instagram: SheaIsland
- Twitter: SheaIsland
Homework
- For the next week, say hello and smile at 5 strangers and see what kind of response you get
- Read the following books (affiliate links):
- “The Law of Success: From the Master Mind to the Golden Rule” by Napoleon Hil
- “Rich Dad Poor Dad: What the Rich Teach Their Kids About Money – That the Poor and Middle Class Do Not!” by Robert T. Kiyosaki
- “The Richest Man in Babylon” by George S. Clason
- “Hug the Monster: How to Embrace Your Fears and Live Your Dreams” by David Miln Smith, & Sandra Leicester
Tweet #DiversityAllStar to discuss the show on Twitter.
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