Mastering Leadership & Growth in the Purpose Economy with Aaron Hurst

DNA Of Purpose

I'm thrilled to introduce today's guest, a top figure on my guest list since the inception of this podcast - Aaron Hurst, the trailblazer in the purpose movement and a pioneer in purpose-driven leadership. Best known for his influential book, "The Purpose Economy," Aaron predicted the ascendance of purpose as a key driver of economic growth and innovation. As the mind behind the term 'Purpose Mindset,' he partnered with NYU to develop the first commercial measure of employee fulfilment. Leading national and global studies on purpose in the workplace and higher education, Aaron collaborated with major corporations and universities. As the founding CEO of Imperative, a venture-backed startup, Aaron introduced the first employee purpose profiling technology. This groundbreaking innovation has empowered hundreds of thousands to identify and embrace their purpose at work. Today, the platform serves as a vital peer-coaching tool, connecting and developing employees in the face of evolving work trends. In addition to Imperative, Aaron established the Taproot Foundation in 2001, catalyzing a massive $15 billion pro bono service market across the US and contributing to markets in over 30 countries. His accolades include recognition from institutions like Ashoka and the Manhattan Institute, and he has authored the 'Purposeful CEO' series for Fast Company. Aaron's insights have graced platforms such as The New York Times, Wall Street Journal, and Bloomberg TV. Our in-depth discussion today navigates the DNA of Purpose, unravelling the rich tapestry of Aaron's life and highlighting pivotal moments that shaped his purpose and passion. We'll debunk myths, trace the evolution of the purpose economy since 2014, and explore the intricate connections between purpose, leadership, and the future phase of global economics—and much more.

Website: https://purposeeconomy.com/

CHAPTERS

00:00 Introduction

01:28 The Evolution Of The Purpose Economy

05:26 Aaron's Background Story

10:41 What is purpose?

14:55 The myths about purpose

18:34 Why relationships and cause matter to purpose

20:43 The timeline of the purpose economy

28:25 Circular Economy versus Purpose Economy

31:31 The Purpose Mindset 36:15 Mindfulness

39:31 Purpose Driven Leadership

44:42 Personal Growth and Transformation

47:29 The Billboard Statement

49:37 End

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