Tim Duggan - Cult Status: The Brands That Pioneer With Purpose

DNA Of Purpose

Tim Duggan is a new media entrepreneur who has co-founded several digital media ventures, most notably Junkee Media – Australia’s leading millennials digital publisher.

In 2018, industry organisation Mumbrella named Junkee Media the Large Publishing Company of The Year, and they are the only company to be award Mumbrella’s coveted Media Brand of the Year for multiple titles, Junkee and Punkee. Junkee Media also helps some of the world’s leading brands like Netflix, American Express and Qantas tell and share their stories through their award-winning social content agency.

In today's episode Tim and I unpacked his brand new book - Cult Status - How To Build A Business People Adore.

Why is that? Because today consumers have changed, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs thinks differently, and Cult Status will show you how you can too.

Tim believes that enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. Instead he asks this……What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that gives them the best chance of getting through difficult times to build long-term, sustainable success?

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