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#129: How Can Business Owners Prioritize Profit and Purpose in Their Financial Planning with Rocky Lalvani
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In this episode of "Do More With Your Money," host T.J. van Gerven chats with Rocky Lalvani, a chief profitability advisor and certified profit first professional. Rocky shares his journey from a money-savvy kid to helping business owners prioritize profit and pay themselves first. They discuss the importance of understanding money mindsets and the psychology behind financial struggles. Rocky emphasizes that profitability isn't about revenue alone; it's about what's left after expenses. He also highlights the need for business owners to track investments and manage cash flow effectively. The conversation covers the significance of aligning financial planning with personal values and goals. Rocky concludes by advocating for financial automation as a key to building wealth. Throughout the episode, they explore the behavioral aspects of financial decision-making and the importance of learning from losses.
Learn more about Rocky and his businesses at https://profitcomesfirst.com/ and https://richersoul.com/
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