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From @HowToLive to @TWOOBS - with founders Stef and Jess Dadon
Manage episode 308260795 series 2929022
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This episode has everything for every listener. We actually struggled with whether to name the episode with it being about TWOOBS the brand or about the two founds, Jess and Stef Dadon who are on the show today.
Jess and Steff were already famous from their How Two Live blog, and then Podcast, before they started TWOOBS. This is the story of how they grew their platform and then pivoted to become founders, moving away from content creating into running the sustainable footwear brand that is all over social media.
These two are actually so OG in the blogging space that they were doing it BEFORE Instagram (when the world was still black and white).
They talk about:
- How blogging has changed
- How their platform helped/hindered them starting a brand
- How to find loyal brand ambassadors
- How the culture and waste around influencer marketing needs to change
- And they share a really vulnerable story about their Jewish identity that made James cry off-air
If you are a content creator that is looking to diversify or you are thinking of starting a brand, then you need this episode.
MENTIONS:
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