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@WhoGivesACrapTp - How the eco toilet paper brand built their global success and famous brand from social media - with Bianca Ling
Manage episode 331582558 series 2929022
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Today on the show we are joined by Bianca Ling from the mega famous toilet paper brand Who Gives A Crap - the amazing eco friendly company that donates half their profits (HALF!!!) towards providing clean water and working toilets around the world!
WGAC nail their branding and brand mission and as Bianca is the Global Influencer and Affiliate Marketing Manager we thought she would be the PERFECT person to tell us all about what happens at WGAC HQ.
What we DIDN'T know is that Bianca is also a mega content creator in her own right with over 94k followers on her @Melbfoodbaby page. So she REALLY knows what she is talking about.
Enjoy
About Who Gives A Crap
Who Gives A Crap was started by Simon, Jehan and Danny after they learnt that 2.4 billion people don't have access to a toilet (now 2 billion – yay for progress!). That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes.
In July 2012, they launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo and over $50,000 was made. The brand’s first product in March 2013 and it’s kept growing ever since. Not just because their toilet paper is gracing bathrooms across the country but because they donate 50% of profits to help build toilets and improve sanitation in the developing world.
MENTIONS
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- @Flex.mami - fave creator
- @UnnecessaryInventions - fave creator
- Levi and Leah - fave collab (Youtube Couple)
- @TheKellyStamps - fave creator
USE OUR CODE: Get $10 off your first subscription with Who Gives A Crap when using the code DYEI10 at check out. ORDER HERE: https://prf.hn/click/camref:1101lpGfG
It's valid for orders over $47. This code is valid now until 31 December 2022.
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