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Episode 050 - Logistics in the Digital Age: From Traditional Sales to Strategic Marketing

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Manage episode 423023139 series 3362762
Content provided by LogisticsMatter and Martijn Graat - LogisticsMatter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LogisticsMatter and Martijn Graat - LogisticsMatter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Answering YES to the question today is Joost Jongbloed, CEO at Gradient.


In this episode, we talk about

  • The perception of logistics companies versus the view of their customers
  • How digitalisation impacts operations, customer service, marketing, and sales
  • The shift from traditional sales to digital strategies
  • And the power of storytelling and brand differentiation

Thank you for listening to Does Logistics Matter. For more on trends and innovation in supply chain and logistics, visit our blog at www.logisticsmatter.com


If you want to be a guest on this podcast, please send an email to podcast@logisticsmatter.com


This podcast was produced by Dimitry Vleugel

The music is based on a sample by Ragaman and produced by Michael Spengler


This episode was powered by Gradient. Gradient is a full-service B2B agency that helps renowned logistics companies achieve profitable growth by digitalising their marketing, sales and service activities. On September 12th, they will share their expertise at a live event at De Weistaar, featuring sessions from leading logistics thought leaders. For more information on Gradient and the event, visit begradient.com.


For more information on the event, you can go directly to https://begradient.com/groeiversnelling-in-logistiek/



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 423023139 series 3362762
Content provided by LogisticsMatter and Martijn Graat - LogisticsMatter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LogisticsMatter and Martijn Graat - LogisticsMatter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Answering YES to the question today is Joost Jongbloed, CEO at Gradient.


In this episode, we talk about

  • The perception of logistics companies versus the view of their customers
  • How digitalisation impacts operations, customer service, marketing, and sales
  • The shift from traditional sales to digital strategies
  • And the power of storytelling and brand differentiation

Thank you for listening to Does Logistics Matter. For more on trends and innovation in supply chain and logistics, visit our blog at www.logisticsmatter.com


If you want to be a guest on this podcast, please send an email to podcast@logisticsmatter.com


This podcast was produced by Dimitry Vleugel

The music is based on a sample by Ragaman and produced by Michael Spengler


This episode was powered by Gradient. Gradient is a full-service B2B agency that helps renowned logistics companies achieve profitable growth by digitalising their marketing, sales and service activities. On September 12th, they will share their expertise at a live event at De Weistaar, featuring sessions from leading logistics thought leaders. For more information on Gradient and the event, visit begradient.com.


For more information on the event, you can go directly to https://begradient.com/groeiversnelling-in-logistiek/



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

50 episodes

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