))
The Key to 52% Brand Revenue Growth...and it's Not What You Think!
Manage episode 358184580 series 3216543
Content provided by Phillip Macko & Jason Madden, Phillip Macko, and Jason Madden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phillip Macko & Jason Madden, Phillip Macko, and Jason Madden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Book 5 is in the can for me, and it involved deep research into the evolution of prospecting, business development and client retention in this brave new digital, post-pandemic age. While businesses evaluate tactic/strategy driven KPIs, few consider the most important driver of brand growth as found by an eight-year study conducted by the Harvard Business Review.
Their findings may surprise you, but if you're looking for revenue growth this year, this is a must listen.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dointhething/message93 episodes
Share
