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Your Sales Team is only 17% of a B2B Buying Decision! Sales Strategies for the Digital Age. Episode 1 of 12
Manage episode 372057889 series 3216543
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Post-pandemic, Gartner Research study found that only 17% of the time companies spend making B2B buying decisions involves sales. Further, 69 to 80% of all businesses surveyed prefer Digital Self-Service to in-person sales presentations. Traditional go-to sales strategies such as cold-calls, cold emails and in-person meetings are no longer as effective as they were back in the Glen Garry Glen Ross days of "Always Be Closing." New KPIs matter, such as Time to Emotional Connection. Prospect onboarding must be intelligently structured and consistently improved upon. In today's post-pandemic digital age, to achieve consistent double-digit growth we must let go of our "Always Be Closing" strategies in favor of "Always Be Re-Imagining."
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