))
Beer Violence! Product Placement in Road House 2024
Manage episode 425213843 series 3297114
Content provided by Wild World News Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wild World News Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Viewers of the Amazon MGM Studios remake of Road House are bombarded with images of beer brands including Blue Moon, Coors, Hamm's, Hop Valley, Miller and Pilsner Urquell - all owned by conglomerate Molson Coors.
We have a gay old time reminiscing about the original Road House (1989) starring Patrick Swayze before examining the product placement strategies of Molson Coors.
Road House 2024 is trashy, brilliant schlock with great acting, a silly story and countless scenes of brutal violence. Jake Gyllenhaal as a charming muscle-bound meathead punching his way through a beer intensive scenario provides the perfect vehicle for advertising alcoholic beverages to underage future consumers.
113 episodes
Share
