S3 | Ep 16 | Delivering £500m in Value with Benny (Clive) Benford, Chief Data Officer, Formerly of JLR

Driven by Data: The Podcast

In Episode 16 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Benny (Clive) Benford, Chief Data Officer, Formerly of Jaguar LandRover (JLR), where they discuss the journey to realising £500m in commercial value through data and analytics, which includes;

• The journey of building a Data & Analytics function at JLR
• How they unlocked and realised £500m worth of commercial benefit and value
• How to ensure the data team is consistently delivering value
• The importance of having a process of engagement
• How to prioritise the workload and the value the potential return of each project
• How to allocate/attribute value
• The mission statement of creating £1m of value per team member, per year
• Transforming decision-making across an entire enterprise
• Why it’s important for senior data leadership needs to wait for the right career opportunity
• Why the conditions are so important to success
• Why most business users/leaders don’t view data as something that can provide “value”
• Making the business case for large-scale investment
• Why you need to agree on the value before you commit to any project
• The impact of the hype in Data & Analytics
• Why there are so many instances where organisations are tech-first and value-last
• Who’s to blame for a lack of ROI
• Why it’s so important to have a range of skills and not just data/technical skills
• Why over 1/3 of the team didn’t have a technical skillset
• Why everyone underestimates the level of change required to deliver value
• The importance of a communication strategy and how to utilise it well
• How they quantified that if they could deliver all projects, there would be £1.2b of value
• The importance of your people knowing why they’re doing the work
• How they built an apprenticeship programme of 700 people (15-17% of all data apprentices in UK)
• Where the responsibility of the data team ends
• Why it’s better to start without the big infrastructure project
• Why they received funding to invest in people but had the technology budget cut