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#213: How to get your niching right and attract your perfect clients with ease
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Today, I’m talking about how to get your niching right. As a business coach, I have seen a lot of entrepreneurs struggle with getting their niche right, and this has not just held them back in their business, but has sent their potential clients into the arms of their competitors.
There are two reasons why I believe people struggle to get their niche right: 1) because it’s a process, it’s something that evolves over time rather than being a one-off quick exercise, and 2) because they don’t know how to use the information they determine about their niche. Therefore, they don’t go into enough detail, or they don’t gather the right information about their dream client.
In this episode, I share how you can get your niching right, and what information you need to know about your niche and how to use it, so you can start attracting and working with more of your dream clients. Join me in this episode as I explore what is standing between you and your ideal clients and how you can break that barrier and understand your clients in a way that drives your marketing and business, so you can position yourself as their obvious service provider.
“Once your messaging and marketing shows your niche that you really understand, that’s when you’ll start to attract your dream clients - and with greater ease.” - Melitta Campbell"
In this Week's Episode...
You will discover:
- Why niching is important
- How to identify and hone your niche, the right way
- How to be relatable to your dream clients
- What to do to stand-out as the perfect choice for your dream clients
- Why you need to understand and connect to your clients
“The more you know about your ideal clients, the more you can understand the conversations they’re having with themselves, and position yourself as their ideal choice.” - Melitta Campbell
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About MelittaMelitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.
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