#224: Improving Your Online Visibility - Traffic plus Conversion

Driven Female Entrepreneur Podcast

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Welcome to the Art of Value Whispering podcast

Today, I’m joined by Natalie Alsop, Content Marketing Consultant, SEO/Website Trainer and founder of Engaging Content. Natalie began her career as an office administrator and quickly learned what she didn’t enjoy. When she changed paths to follow a degree in multimedia and computing, she discovered her passion for human-computer interaction.

After gaining experience, Natalie launched her own web design business, using her problem-solving skills to help clients build websites. Over time, she realized that a website is only one piece of a larger marketing puzzle. This led her to shift focus toward SEO and content creation.

Today, she empowers coaches, consultants and service professionals to master SEO and content strategy, helping them attract clients directly through their websites and reduce reliance on social media marketing. Join us in this insightful episode as Natalie shares strategies for boosting your online visibility, increasing traffic to your website, and converting visitors into loyal clients.

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“Your website is a digital representation of you. It's working when you're not. It speaks to your audience even when you’re not there, ensuring your message and value are always available." - Natalie Alsop

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In this Week's Episode... ‍

In this episode, you will learn:

Best practices for creating an intuitive website experience
Common myths about owning and maintaining a website
Key insights for building a successful website
Essential tips for establishing a strong online presence
How your online presence enhances the client journey
The impact of SEO and a holistic approach to improving it
Strategies for attracting more clients through content marketing

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“A website is always evolving, just like your business. It's never truly ‘finished’ and that's fine. So your website doesn’t need to be flawless—just aligned with where you are right now.” - Natalie Alsop

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About Natalie

Natalie Alsop, founder of Engaging Content has been in digital marketing since 2001 (when the internet was new).

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Natalie was a website designer, running an agency-style business for many years. After becoming burnt out from client project work, being a single mum, and further life challenges when her elderly mum became ill, she needed to get her time back.

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Natalie now enables Coaches, Consultants + Service Professionals to master SEO and content creation for themselves so that they can get enquiries from their websites and rely less on social media marketing.

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Natalie's approach is holistic; she blends her knowledge of website tech, content marketing + blogging tactics plus messaging frameworks to teach and enable you to create compelling engaging content that attracts both prospective clients and search engines. Plus she can even rescue your website and quickly stabilise your online profiles.

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‍Connect with Natalie

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Website LinkedIn

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About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

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She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.

Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.

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Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

‍ You can learn more about Melitta's story here.

Connect with Melitta

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Join the Dream Clients Club

Come and join like-minded women in the FREE online community for Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

www.melittacampbell.com/club

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