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18 - My LinkedIn Ads playbook for B2B
Manage episode 342880549 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
LinkedIn Ads is one of the most important channels within a demand generation strategy. It’s the place where we can almost guarantee that our ICP are present, no matter who we are targeting in B2B.
In this episode we cover everything you’ll need to get success in your paid LinkedIn efforts:
- How to think about cold/retargeting layers
- How to nail your ICP targeting
- How to use average frequency for retargeting success
- How to measure LinkedIn success (hint, it’s not direct conversions)
Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.
This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.
40 episodes
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Manage episode 342880549 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
LinkedIn Ads is one of the most important channels within a demand generation strategy. It’s the place where we can almost guarantee that our ICP are present, no matter who we are targeting in B2B.
In this episode we cover everything you’ll need to get success in your paid LinkedIn efforts:
- How to think about cold/retargeting layers
- How to nail your ICP targeting
- How to use average frequency for retargeting success
- How to measure LinkedIn success (hint, it’s not direct conversions)
Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.
This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.
40 episodes
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Similar to Driving Demand
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