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Ep 035 - Interview with Jason Mercer: Key Insights from a Venture Capital (VC) Investor for Raising Money

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Content provided by Anthony Standifer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony Standifer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As business founders raising money can sometimes feel like a complex mystery with lots of questions. What do investors want to see from a business owner? How do investors evaluate who to invest in? Should owners expect to give away equity when raising money? If yes, how much? Well I managed to book time with a venture capital (VC) investor who reviews and assesses deals for a living. Jason Mercer is a Principal at Cleveland Avenue, a Chicago based firm doing great work for local businesses. I sit with Jason who gives a graduate level walk through on the questions above and much more. If you want key insights that investors look at when investing in beauty and consumer good brands then this is the episode for you. Find Jason Mercer on Linkedin. Find Clevelend Avenue website.
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35 episodes

Artwork
iconShare
 
Manage episode 372258867 series 2287373
Content provided by Anthony Standifer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony Standifer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As business founders raising money can sometimes feel like a complex mystery with lots of questions. What do investors want to see from a business owner? How do investors evaluate who to invest in? Should owners expect to give away equity when raising money? If yes, how much? Well I managed to book time with a venture capital (VC) investor who reviews and assesses deals for a living. Jason Mercer is a Principal at Cleveland Avenue, a Chicago based firm doing great work for local businesses. I sit with Jason who gives a graduate level walk through on the questions above and much more. If you want key insights that investors look at when investing in beauty and consumer good brands then this is the episode for you. Find Jason Mercer on Linkedin. Find Clevelend Avenue website.
  continue reading

35 episodes

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