Joanna Waterfall: One Creative Lady's Desire To Change The World Through Connection And Collaboration

Drown the Noise

It wasn't always about connection and collaboration for Joanna Waterfall. Before founding The Yellow Conference and Yellow/Co. - which started as a yearly event to bring together creative women with businesses designed to do good in the world- she was burned out and tired of competition as a graphic designer.

What she did notice during this time in her life, was that she was constantly meeting other women who were inspiring her to be more creative and heart centered. She would meet them through friends, at random events, or by chance and it got her thinking - 'wouldn't it be great to get all these women in one room to share their stories with each other.' And so begins the story of Yellow/Co.

With no experience hosting events or conferences, and only an idea in mind, Joanna launched a movement that brings together entrepreneurs, social enterprises, influencers and creatives to collaborate and connect in a welcoming environment - both online and offline.

And as I found out, she didn't always dream of being an entrepreneur - she actually thought she'd be working on weddings (find out what job on the podcast).

This is a cool one if you want to know more about building community, event planning, collaboration and how to book high profile guests without killing your budget. Plus so much more!