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Bonus: How to unlock your customer data and make more sales with Simon Data and The Farmer's Dog
Manage episode 307986907 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to a DTC Bonus podcast, this week with Adrian Evans, Senior Manager of Retention and customer strategy at The Farmer’s Dog, as well as Simon Data’s Director of Client support, Breanna Stewart.
Simon Data is a Customer Data Platform that helps DTC brands unlock the power of their customer data and the Farmer’s Dog is one of the world’s fastest-growing pet foods companies that uses Simon as their CDP as well as their ESP.
This podcast dives deep with specific examples about how knowing more about your customers (and acting on that data) can help you sell more products.
- Why most dog food isn’t even allowed to be considered “food”
- Why The Farmer’s Dog focused on a CDP before choosing an ESP
- How The Farmer’s Dog found its most valuable customer avatars
- Why first-party data is essential in the cookiepocalypse
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
519 episodes
Share
Manage episode 307986907 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to a DTC Bonus podcast, this week with Adrian Evans, Senior Manager of Retention and customer strategy at The Farmer’s Dog, as well as Simon Data’s Director of Client support, Breanna Stewart.
Simon Data is a Customer Data Platform that helps DTC brands unlock the power of their customer data and the Farmer’s Dog is one of the world’s fastest-growing pet foods companies that uses Simon as their CDP as well as their ESP.
This podcast dives deep with specific examples about how knowing more about your customers (and acting on that data) can help you sell more products.
- Why most dog food isn’t even allowed to be considered “food”
- Why The Farmer’s Dog focused on a CDP before choosing an ESP
- How The Farmer’s Dog found its most valuable customer avatars
- Why first-party data is essential in the cookiepocalypse
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
519 episodes
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Similar to DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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