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Ep 151: 3X to 10X ROAS and managing your customer lifecycle with Suit Shop's Kristen Jones
Manage episode 306665467 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck
Today’s talk with Suit Shop’s director of marketing Kristen Jones about the life of a one-person marketing team at a fast-growing DTC brand.
SuitShop, recently rebranded from the Groomsman Suit, is the solution for black tie attire: a sharp-looking, fully fitted tuxedo that can be purchased for less than the cost of a traditional rental.”
Kristen has a long history of SaaS and DTC marketing, and has a true passion for the space as both a marketer and consumer, and is filled with interesting insights into
On today’s cast we cover:
- The costs and benefits of the Suit Shop Rebrand
- How Kristen took ROAS from 3x to 10X in just a few months
- How a TikTok video Kristen filmed in a few minutes went viral and why
- How the Suitshop drives 50% of their traffic through non-paid means.
- Why tradeshows are smart places for leads in the wedding industry
- Why the customer lifecycle journey of the wedding space is a finely tuned dance, and how Kristen learned all the steps.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
530 episodes
Share
Manage episode 306665467 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck
Today’s talk with Suit Shop’s director of marketing Kristen Jones about the life of a one-person marketing team at a fast-growing DTC brand.
SuitShop, recently rebranded from the Groomsman Suit, is the solution for black tie attire: a sharp-looking, fully fitted tuxedo that can be purchased for less than the cost of a traditional rental.”
Kristen has a long history of SaaS and DTC marketing, and has a true passion for the space as both a marketer and consumer, and is filled with interesting insights into
On today’s cast we cover:
- The costs and benefits of the Suit Shop Rebrand
- How Kristen took ROAS from 3x to 10X in just a few months
- How a TikTok video Kristen filmed in a few minutes went viral and why
- How the Suitshop drives 50% of their traffic through non-paid means.
- Why tradeshows are smart places for leads in the wedding industry
- Why the customer lifecycle journey of the wedding space is a finely tuned dance, and how Kristen learned all the steps.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
530 episodes
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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