The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep 422: How Kiaura Eyewear Achieved Viral Success with TikTok Shops with Founder Parker Godfrey
Manage episode 428993115 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Parker Godfrey, the founder of Kiaura Eyewear, joining us to share his incredible journey. From selling t-shirts out of his car in high school to creating a successful eyewear brand, Parker's story is a testament to perseverance and innovative thinking.
Key Insights:
Leveraging TikTok’s organic reach and subsidized discounts to drive viral marketing.
Targeting niche audiences with tailored content to maximize engagement.
The importance of high-quality, well-designed products in building a loyal customer base.
Why Listen:
Discover the strategies behind Kiaura Eyewear’s rapid growth.
Learn about the challenges and solutions in scaling a DTC eyewear brand.
Gain insights into effective social media marketing and content creation.
Timestamps:
00:00 - Introduction and Mastermind Events Overview
02:00 - Parker Godfrey's Journey from High School Football to Entrepreneurship
06:00 - The Challenges and Successes of Launching Kiaura Eyewear
10:00 - Leveraging TikTok Shops for Explosive Growth
14:00 - Designing Unique and Functional Sunglasses Inspired by Architecture
18:00 - The Importance of Consistent Organic Content on TikTok
22:00 - Balancing TikTok and Meta for Effective Customer Acquisition
26:00 - Exploring the Potential of Google Ads for DTC Brands
28:00 - Benefits of a 1099 Workforce and Focusing on Core Strengths
31:00 - Parker's Vision for the Future of Kiaura Eyewear
Hashtags:
#DTC #Ecommerce #TikTokMarketing #KiauraEyewear #Entrepreneurship #SocialMediaMarketing #OrganicGrowth #InfluencerMarketing #DirectToConsumer #EyewearDesign #StartupJourney #BusinessGrowth #SEO #Podcast #DigitalMarketing #BrandStorytelling #ContentCreation #TikTokShops #SmallBusiness #MarketingStrategies
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
499 episodes
Share
Manage episode 428993115 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Parker Godfrey, the founder of Kiaura Eyewear, joining us to share his incredible journey. From selling t-shirts out of his car in high school to creating a successful eyewear brand, Parker's story is a testament to perseverance and innovative thinking.
Key Insights:
Leveraging TikTok’s organic reach and subsidized discounts to drive viral marketing.
Targeting niche audiences with tailored content to maximize engagement.
The importance of high-quality, well-designed products in building a loyal customer base.
Why Listen:
Discover the strategies behind Kiaura Eyewear’s rapid growth.
Learn about the challenges and solutions in scaling a DTC eyewear brand.
Gain insights into effective social media marketing and content creation.
Timestamps:
00:00 - Introduction and Mastermind Events Overview
02:00 - Parker Godfrey's Journey from High School Football to Entrepreneurship
06:00 - The Challenges and Successes of Launching Kiaura Eyewear
10:00 - Leveraging TikTok Shops for Explosive Growth
14:00 - Designing Unique and Functional Sunglasses Inspired by Architecture
18:00 - The Importance of Consistent Organic Content on TikTok
22:00 - Balancing TikTok and Meta for Effective Customer Acquisition
26:00 - Exploring the Potential of Google Ads for DTC Brands
28:00 - Benefits of a 1099 Workforce and Focusing on Core Strengths
31:00 - Parker's Vision for the Future of Kiaura Eyewear
Hashtags:
#DTC #Ecommerce #TikTokMarketing #KiauraEyewear #Entrepreneurship #SocialMediaMarketing #OrganicGrowth #InfluencerMarketing #DirectToConsumer #EyewearDesign #StartupJourney #BusinessGrowth #SEO #Podcast #DigitalMarketing #BrandStorytelling #ContentCreation #TikTokShops #SmallBusiness #MarketingStrategies
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
499 episodes
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Similar to DTC Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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